Sign up | Log in



Home  >>   Daily News  >>   Indonesia News  >>   IT & Electronics  >>   Dell signals Indonesian goals with tablet release
NEWS UPDATES Asean Affairs  27 October 2010

Dell signals Indonesian goals with tablet release

Related Stories

October 16, 2010
LTE tech still long time to go in Indonesia

June 25, 2010
Chinese firm invests US$2 million in Indonesia

June 19, 2010
Indonesia and the EU commit to enhance trade and investment ties

June 16, 2010
Indonesia eases foreign ownership laws

Dell's decision to launch its new tablet computer in Indonesia is a sign of the country's tremendous market potential and the company's intention to challenge the market leaders here, a director at the company has said.

While Dell faces a stiff challenge from products such as Apple's much-hyped iPad, expected to be released in Indonesia next year, the company is aggressively pursuing new advertising strategies to make its laptops, notebooks and other products more attractive to Indonesian consumers, especially in the growing mobile device market.

The company is pinning its hopes on a five-inch-screen tablet computer known as the Dell Strike. "This year, all ICT [information and communication technology] producers in the world sold about 10 billion different consumer products, including smartphones, so this will be a huge market and all players want to respond to the demand," he said.

He said the Strike was more practical and user-friendly than rival products.

Dell has been developing the product for four years after recruiting its chief designer from Nike.

"This will be a mixture of a smartphone and tablet PC, and the chance to win market share will be huge as it is a highly specified and unique model," Andreas said.

The Strike uses the Android operating system, and can download a GPS system for free.

The tablet comes with applications from game producer Nintendo and a five-megapixel camera and video recorder.

The commercial market, especially among corporations and small and medium enterprises, has always been Dell's strong suit.

For the past three years the company has enjoyed a market share in Indonesia of about 24 percent of the business sector.

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
  Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below




1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2020 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand