ASEAN KEY DESTINATIONS
Dell signals Indonesian goals with tablet release
While Dell faces a stiff challenge from products such as Apple's much-hyped iPad, expected to be released in Indonesia next year, the company is aggressively pursuing new advertising strategies to make its laptops, notebooks and other products more attractive to Indonesian consumers, especially in the growing mobile device market.
The company is pinning its hopes on a five-inch-screen tablet computer known as the Dell Strike. "This year, all ICT [information and communication technology] producers in the world sold about 10 billion different consumer products, including smartphones, so this will be a huge market and all players want to respond to the demand," he said.
He said the Strike was more practical and user-friendly than rival products.
Dell has been developing the product for four years after recruiting its chief designer from Nike.
"This will be a mixture of a smartphone and tablet PC, and the chance to win market share will be huge as it is a highly specified and unique model," Andreas said.
The Strike uses the Android operating system, and can download a GPS system for free.
The tablet comes with applications from game producer Nintendo and a five-megapixel camera and video recorder.
The commercial market, especially among corporations and small and medium enterprises, has always been Dell's strong suit.
For the past three years the company has enjoyed a market share in Indonesia of about 24 percent of the business sector.
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