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NEW UPDATES Asean Affairs   20 May 2014  

RI important market for Sony Mobile

Cell phone giant Sony Mobile Communications sees Indonesia as the market with the most potential in the Asia Pacific in the coming years as the country’s middle class continues to grow.

Sony Mobile Indonesia’s director and country head Kazuo Sawachi said that Indonesia was a very important market for Sony because of its huge population. “The number of middle-income people in Indonesia is increasing year by year, which means the smartphone demand will continue to increase,” he said.

“On the other hand, [the cell phone] market share is not very big yet, so for Sony, it is an opportunity to grow its sales in Indonesia.”

Its deputy market head Oky Gunawan added that Indonesia was one of the countries that Sony was set to invest heavily. “Indonesia is the only country in Asia Pacific that has become Sony’s main investment priority,” he said on Saturday.

According to a GFK study, Sony placed second in the mobile phone market rankings in Indonesia in terms of value. “This year we are trying to maintain the position and to widen the gap to third place,” he said during the promotional event for the company’s new smartphone Xperia Z2.

Oky said the company had received orders for more than 1,200 Z2 phones since it was launched in early March, this year.

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This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






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