||Asean Affairs 28 May 2013
Securities firms offer online trading to woo customers
In an effort to find more retail investors, scores of local securities firms have launched online trading services, which allow clients to carry out transactions from their mobile phones or computers.
Of 116 securities firms registered on the Indonesia Stock Exchange (IDX), more than 70 have launched online trading services and about 10 others plan to follow suit this year.
PT Panin Sekuritas president director Handrata Sadeli said that online trading had brought more customers to the company, which has 6,000 active retail customers at present. Last year, online trading contributed Rp 6.9 trillion (US$705.84 million) or 25 percent of Panin’s total equity transactions.
The company claims that its online trading facility, called Panin Sekuritas Online Stock Trading (POST), is very easy to navigate and offers diversified features. It is currently available for access from Panin’s website, the customers’ smartphones or by using a specific computer program, and requires a minimum of Rp 25 million per
person initial deposit.
Panin has also launched a sharia-based online trading facility for Muslim investors, POST Syariah. Contrary to regular online trading, according to Panin corporate secretary Prama Nugraha, POST Syariah will not allow investors to trade
beyond their funds limit.
“If an investor only has Rp 10 million in funds, his total transaction value cannot exceed that amount. The choice of shares are those which have been approved by the National Sharia Board [DSN],” he said.
Meanwhile, PT Mandiri Sekuritas president director Abiprayadi Riyanto said that he expected the company’s online trading service, called MOST, would boost its retail customers to near 50,000 by year-end from the current 17,000. About 8,000 existing customers are online investors.
“We have an application-based online trading system, web-based and mobile based. Most of the customers still choose to use the
web-based system,” he said.
He added that MOST’s relatively lower investment requirement should be an advantage in the company’s attempt to dig up new customers. It sets the minimum deposit at Rp 5 million per person for university students and Rp 10 million per person for the general public.
Separately, PT Woori Korindo Securities Indonesia touts its WIN Pro online trading system as an easy and affordable tool for beginner investors to enter the stock market. It targets entry-level investors and students with Rp 5 million as initial deposit amount.
One of the system’s features highlighted by the firm is its X-Ray function, which it claims as the first ever introduced in Indonesia. The function enables investors to fully analyze all data and determine its authenticity. WIN Pro can be accessed from both mobile phone and computer.
Since its introduction last January, WIN Pro has only found 150 online customers. Woori online trading consultant Yudhi Aliwiyanto said that it aimed at attracting a total of 500 customers throughout 2013.