ASEAN KEY DESTINATIONS
Hong Kong will come to Indonesia in a big way
Hong Kong will come to Jakarta in a big way in the middle of September, conducting a week-long promotion of its fashion, jewellery, electronics and services, reaffirming its role as the gateway to mainland China, the world’s second largest economy.
Called ‘In Style Hong Kong’, the large-scale promotion will host an expose at the Jakarta Convention Center and the Grand Indonesia shopping center featuring more than 100 Hong Kong lifestyle brands such as G2000, Giordano, Bossini, Chow Tai Fook jewellery, watches such as Edwin Cosi Moda, Memorigin and Charles Hubert and electronics such as Goodway and Gold Peak.
This will be the largest economic promotion campaign Hong Kong has ever made in Southeast Asia with the obvious rationale being that Indonesia is the largest economy in the ASEAN region, Raymond Yip, deputy director general of the Hong Kong Trade Development Council (HKTDC) told a group of Indonesian journalists on Wednesday.
“We expect some 10,000 trade buyers, importers, distributors, retailers, brand agents, franchisees and specialist to visit the exhibition, the largest promotion we have ever made in Southeast Asia,” said Yip.
Yip said the Hong Kong Design Award Display, titled "Fame In Style", at Grand Indonesia from Sept. 14 to 20 will showcase a range of award-winning products as well "Batik crossover" collections by six design units: Lulu Cheung, Walter Kong and Jessica Lau, Walter Ma, Aries Sin, Harrison Wong and Cecilia Yau to highlight Hong Kong’s creative and design capabilities.
Yip told a group of visiting Indonesian journalists on Wednesday that as part of the promotion, HKTDC senior officials and businesspeople will also hold one full-day symposium and services consultation and business matching forum in the main lobby of the Jakarta Convention Center on Sept. 17.
According to HKTDC, Indonesia- Hong Kong trade ties totaled US$13 billion in 2014 and Hong Kong was the 9th largest foreign investor in Indonesia with $657 million in investments last year.
The symposium will brief Indonesian businesspeople on why and how Hong Kong has become the second largest private equity center in Asia, Asia's third largest stock market, thethird largest foreign exchange market, the third largest source of foreign direct investment in Asia and the most important entry port for mainland China.
Business visitors also will get comprehensive briefings on how they could benefit greatly from the Hong Kong platform in making investments or entering the market in mainland China.
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