||Asean Affairs 23 July 2013
Ford opens largest dealership in ASEAN
PT Ford Motor Indonesia (FMI) officially launched a new sales and distribution facility in Bekasi, West Java, last week as part of the company’s plan to expand further into the car market in the country.
Built on a 4,700-square-meter plot, the new outlet, which consists of showroom facilities and service pits for 14 to 16 vehicles, is the company’s largest dealership within ASEAN.
Ford ASEAN president Matt Bradley said with the new dealership network, people around Bekasi would have more access to the company’s new cars such as the Fiesta.
Meanwhile, managing director of PT Ford Motor Indonesia Bekasi Bagus Susanto said Bekasi is one of the most important markets in the Greater Jakarta area. He explained that since opening in April 2013, Nusantara Bekasi Ford dealership had sold 70 cars, and serviced over 200 vehicles.
By the end of the year, FMI will open as many as nine dealerships in Greater Jakarta and outside. “For the opening of the dealership, our average investment is between Rp 10 billion – Rp 20 billion,” said Bagus.
Ford Motor Indonesia (FMI) is focusing on launching their global products such as the Fiesta in Indonesia. The New Fiesta will be introduced at the upcoming Motor Show, which will be held in Jakarta in September.