GROW YOUR BUSINESS IN INDIA

Anusorn Muttaraid, Executive Director, Delta Electronics, Thailand

Delta Electronics (Thailand) was initially set up as a cost-effective production base for the Delta group of Taiwan, but in 1988 spun off as a separate entity. Its businesses are now mainly in power management solutions and manufacture of electronic components i.e. cooling fans, electromagnetic interference filters (EMI) and solenoids. The company also operates plants in Germany and Slovakia. The company has more than 10,000 employees across the globe.

In an exclusive Asean Affairs interview, Executive Director Anusorn Muttaraid, describes Delta Electronics’ experience since entering India in 2005. The Thailand-based electronics manufacturer has invested US$100 million in India and has three operating plants with a fourth being built in Chennai. Muttaraid said that that Delta’s revenue from India had risen from US$5 million during its first year (2005) of operation within the country to a current US$200 million. The future Delta plan, relying heavily on the start of the Asean common market is to “buy parts from other Southeast Asian countries, assemble them in India and sell them in Europe,” he said.

“India is especially strong in producing metal parts, and Delta plans to use a lot of them”, he continued. This assembly process mirrors a present Delta supply chain, described by Anusorn . Finished products are sold in Europe with parts made in Thailand by Delta that are assembled in Germany.........

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