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<td style="text-align: center;"><a href="http://www.aseanaffairs.com/malaysia_in_focus_aseanaffairs_magazine_may_jun_2010#malaysia_in_focus_may_jun_2010"><strong><font face="arial,helvetica,sans-serif" size="2"><font color="#ff0000">MALAYSIA IN FOCUS</font></font></strong></a></td>
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Subscribe to AseanAffairs Magazine
Exclusive Interview:
Sir Terry Leahy, CEO, Tesco Plc

View Samples AseanAffairs Magazine
  July- August 2009

CONTENT
• INSIDE - OUT
• BEYOND ASEAN
 • ASEAN MARKETING
 ASEAN TALK
            

Sir Terry Leahy, CEO, Tesco Plc For Sir Terry, Tesco’s core purpose is ‘to deliver value for customers to earn their lifetime loyalty’. There is no mention of products, no reference to the bottom line or market share, but a clear focus on people - the customers.

COVER STORY  Read More...

Testimonials – What our Readers are saying about us
Read the full story.  Subscribe now!

 

SUFFICIENCY ECONOMY’ AT A GLANCE
Tribute to His Majesty King Bhumibol Adulyadej of Thailand, the world’s longest reigning monarch
Global economic crisis has highlighted the need for economic security and the capacity to protect
oneself from external shock and instability. Sufficiency Economy may be the solution. Here
is the first glance into the sufficiency concept Thailand’s highly-revered king has been demonstrating
through royal initiatives throughout his reign of more than six decades. PAGE 14
Cover Story
FOLLOW THE CUSTOMERS
Exclusive Interview:
Sir Terry Leahy, CEO, Tesco Plc
For Sir Terry, Tesco’s core purpose is ‘to deliver value for customers to earn their lifetime loyalty’. There is no mention of products, no reference to the bottom line or market share, but a clear focus on people - the customers.

RETAIL MARKET : CASHING IN ON THE CONFIDENCE CRISIS
The crisis in Southeast Asian retail markets seems to be one of consumers’ confidence. Responding to this trend of cost-consciousness, retail businesses have tailored their product offers and adapt their promotions, focusing more on cost-saving than value-for-money tactics.

AseanArchives
WHERE THE NAME ‘ASIA’ CAME FROM?
Dr. Fikre Tolossa, is an Ethiopian poet-playwright and a movie-maker, has thrown some light on the origin of the name “Asia”.
Asean Marketing

Beyond Asean
“TAKE NO PRISONERS” APPROACH
“At the end of the day it is all about sales and your ability to translate that passion and belief into money,

” says Mark McClure, world renowned success guru and author of the hugely popular ‘Ruthless Entrepreneur System’, in this inclusive interview given to AseanAffairs.

Asean Regional Forum:
SECURITY QUANDARY IN SOUTHEAST ASIA
All of a sudden, Southeast Asia has become a centre of gravity in global politics. It was a rude-awakening for Asean when North Korea took its nuclear game into the heart of the region.

DANCE OF THE  PARIAHS
The unsuccessfully voyage of North Korean cargo ship Kang Nam I to Myanmar has again raised questions whether there is a secret bond between the two pariah states - one of which already possesses nuclear-weapon capabilities and the other possibly aspiring.





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