Sign up | Log in



Home  >>   Daily News  >>   Cambodia News  >> Tourism  >> Ad spending sees hike in budget for tourism
NEW UPDATES Asean Affairs   19 June 2014  

Ad spending sees hike in budget for tourism

The Cambodian government has budgeted $3.5 million for tourism-related advertising and promotions in 2014, Minister of Tourism Thong Khon said the day before yesterday.

“This year the budget has reached $3.5 million dollars, half of the total budget for the ministry as we will host PATA Travel Mart 2014,” he said, referring to September’s three-day tourism trade fair organised by the Pacific Asian Tourism Association.

Khon said $800,000 will be spent on broadcasting advertisements on US-based global television network CNN. The remaining funds will be spent on public events and tourism related exhibitions inside and outside of the country.

“It used to cost us only $700,000, but this year CNN request a $100,000 raise. We still have the spot broadcasted as it is a very important tool to attract tourists,” he said.

Cambodia began broadcasting tourism advertisements on CNN in 2011. The Tourism Ministry’s annual spending has increased 10 per cent every year since the advertising began, Khon said.

Ho Vandy, co-chair of the Government-Private Sector Working Group on Tourism, welcomed the increased spending.

“I think the budget is very small. We need more money to advertise, to boost the tourism sector. At the same time, however, the money has to be used in a transparent way too,” he said.

Vandy added that private -ector tourism firms alone spend upwards of $2 million every year on promoting Cambodia.

Thourn Sinan, chairman of the PATA Cambodia chapter, said Cambodia was still behind neighbouring countries in tourism advertising campaigns.

“The budget is very small compared to other countries in the region such as Thailand and Malaysia where their adverts target specific countries not just globally,” he said.

“We should target countries such as China and India directly,” he added Sinan said Cambodia should start using social media, which is a much cheaper and effective means of advertising.

Last year, Cambodia attracted 4.2 million foreign tourists, generating more than $2.5 billion for the tourism sector.

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories                            June 19, 2014 Subsribe Now !
• Cambodian authorities urge workers to return to Thailand Subcribe: Asean Affairs Global Magazine
• New Zealand wants to double exports to PHL by 2025
• Vietnam, Laos agree to boost cooperation
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

• Rice piles up as exports slow
• Ad spending sees hike in budget for tourism
Asean Analysis                    June 19, 2014

• Asean Analysis June 19, 2014
Vietnam Should Take Three Steps in Response to China’s Oil Rig
Advertise Your Brand

Asean Stock Watch    June 18, 2014
• Asean Stock Watch-June 18, 2014
The Biweekly Update
• The Biweekly Update  June 13, 2014

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

Our Products | Work with us | Terms of Use | Site Map | Privacy Policy | Refund Policy | Shipping/Delivery Policy | DISCLAIMER |

Version 5.0
Copyright © 2007-2015 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand