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NEWS UPDATES Asean Affairs     August 31,  2016  

Bruneihalal to enter 6 new markets

THE bruneihalal brand is looking to expand into six target markets over the next few years, said CEO of the brand holder Ghanim International Corporation Sdn Bhd.

Over the next few years, the company is planning to expand to China, Middle-East, Japan, Malaysia, Indonesia and Singapore.

“We want to target these markets, we are already present into the UK. Our (production) plant in UK is bringing into Brunei and also to other ASEAN markets as well as the Middle East,” said Dr Md Nur Rahman in an interview with The Brunei Times yesterday.

“The bruneihalal brand in the market has a very strong case and strategy to grow. We are growing significantly compared to where we were a few months ago.

“We have a huge opportunity to go into the export market... huge interest from the overseas market,” he added.

Dr Md Nur Rahman also said that they are planning to have their own export-orientated production plant in Brunei where they can manufacture and export to the international market.

He said this is where they are working with foreign direct investment, so they would be able to have the technology and establish a proper plant in Brunei.

“This is our intention. It is difficult to set a timeline because we are also working with FDIs, so we are hoping that over the next 12 months we will have a proper plan and implementation strategy.”

One of the potential FDIs, Australian Wholefoods, a major ready-meal maker in Australia, said that they have been in Brunei for three visits and have been assessing all the opportunities.

“We have found the possibilities are great, there are certain things we would like to be able to consider so that with the right discussion we can be confident,” said Ray Khabbaz, director of Australian Wholefoods.

He stressed that they want to be confident in the infrastructure so that they would be making enough to supply their customer markets, and that they are working together with Ghanim and respective government agencies and other players to better understand where the gaps are and how they can be filled.

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It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

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