||28 January 2010
Brunei eyes 14% increase in tourist arrivals
Brunei is eyeing a 14 percent annual increase in its 2010 inbound tourist figures, a higher target than the 10 percent rise that government's tourism executives previously announced, the Brunei times repported.
Sheikh Jamaluddin Sheikh Mohamed, chief executive officer of the Brunei Tourism Board, said yesterday that the inbound tourist figures slipped in 2009.
Only 119,540 arrivals were recorded January to September last year compared to of 225,757 in the same period in 2008.
He said he expected the 2009 numbers to pick up once figures from the last quarter are tallied.
"In 2008, we initially targeted a seven per cent increase and then doubled it to 14 per cent halfway through. At the end of 2008 we had achieved 26 per cent increase in arrivals, but we are targeting a 14 per cent increase for 2010," he said.
Sheikh Jamaluddin, however, said that these figures did not take into account entry into the country by land or sea transport such as driving across the border or cruise ship arrivals. "This is only for airport arrival. If I include (arrivals) by car from Sabah and Sarawak, then there will be a lot more," he said.
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