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NEWS UPDATES 18 October 2009

Brunei to showcase halal brand at Asean food meet

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The Brunei Halal brand will have its first regional showcase at the Asean Food Conference in Bandar Seri Bagawan, the capital of Brunei, next week, as the government continues its drive to globalise the brand, reported the Brunei Times.

"The Brunei Halal brand will definitely be presented. It is an opportunity for us to present our brand now," Paduka Jaafar, permanent secretary of the Ministry of Industry and Primary Resources, was quoted by Brunei Times as saying Saturday.

"The participants will be made up of basically scientists and it is a biannual event related to food," he said.

The Brunei Halal brand is on target with its brand development schedule including the review of about 50 products for release by April next year, said Noel Shield, interim chief executive officer of Ghanim International Food Corporation Sdn Bhd.

Ghanim International is the Brunei company that handles and manages the marketing of the Sultanate's premium halal brand which takes advantage of the country's reputation in selling goods to a growing Muslim market.

The company is looking at major retailers such as Tesco and Carrefour to help sell products registered under the Brunei Halal brand to its target markets, Shield said in a previous interview.



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