ASEAN KEY DESTINATIONS
Al-Hana eyes 40% share of Japan's halal market
Brunei: LOCAL firm Al-Hana Enterprise is optimistic that it can capture “at least 40 per cent” share of the halal food market in Japan following the recent expansion of its operation into the country, a senior company official said yesterday.
According to Wan Krisnadi Hj Othman, Al-Hana Enterprise’s vice-president and director, the company has set up Al-Hana Japan Incorporation (AHJI) to bring the Brunei Halal brand to the 120 million-strong Japanese market.
“We have started operations in Japan and are focusing on Brunei Halal because it’s ready for the export market,” Wan Krisnadi told The Brunei Times.
She is confident that marketing and distribution operations will begin soon after her company iron out the details with the government-controlled agency that manages the Brunei Halal brand.
Wan Krisnadi forecast demand for halal food will rise in Japan as it’s now preparing for the Olympic Game in 2020.
“Halal food is becoming a trend now, especially as the country readies itself for the Olympic 2020. We are confident that we can capture at least 40 per cent of the halal market in Japan,” Wan Krisnadi said.
Wan Krisnadi added that her company is also bringing halal food to Hong Kong. A marketing office has been established there to promote the Brunei Halal brand.
Apart from marketing halal food, Al-Hana Enterprise also manufactures soy products through the Soy and World (B) Sdn Bhd.
Soy and World (B) Sdn Bhd is a joint venture between Al-Hana Enterprise and Soy and World International from Japan and produces soy milk and soy cakes for the Bruneian market.
The company recently started operations of its high-tech soy bean processing plant in Tutong, located at the Serambangun Industrial Complex of the Brunei Industrial Development Authority.
The plant is the first of its kind in Brunei that utilises advanced processing technology to produce “nutritious and healthy bi-products” derived from 100 per cent soybean materials, which the firm has patented as Mothersoya.
During the plant’s official launch ceremony, Wan Krisnadi said its Hana Suku Suku Soy will be marketed as a high quality, nutritious and halal beverage that will be distributed locally and may be exported in the future.--The Brunei Times
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