ASEAN KEY DESTINATIONS
Toyota holds market lead as car sales plummet
CAR sales in Brunei slumped by 26.5 per cent in April 2016 from the previous year as the automotive industry continues to experience shortfalls in sales numbers on a year-on-year (y-o-y) basis.
According to the latest statistics from the Brunei Automobile Traders Association (BATA), a total of 949 passenger and commercial vehicles were sold in April 2016, down by 343 units from the same month in the previous year.
Sales of cars also fell by 7.6 per cent or 78 units in April this year from the 1,027 units sold in the previous month.
An industry insider said the market for car sales remains challenging for dealers who have had to put in extra effort to boost numbers.
Apart from that, financing can also be difficult to obtain with only two financing companies available, said the official.
As of April 2016, only 3,854 units were sold in total, which is a shortfall by 1,372 units from 5,226 units recorded during the same month in 2015.
Cars in the 1,301-1,500cc category once again proved to be the most popular among buyers with sales of 182 units followed by 156 units for cars in the 1,501-1,600cc category. Cars in the 1,001-1,300cc category came third with sales of 135 units.
Toyota, a Japanese car brand distributed by NBT (Brunei), maintained its lead in April 2016 with sales of 189 passenger and commercial vehicles sold.
Meanwhile, Suzuki, another Japanese brand distributed by Boustead Sdn Bhd, managed to sell 140 units while Korean car brand Kia, distributed by Grand Motors Sdn Bhd, sold 104 units to take third place in sales for the month.
The Suzuki Celerio was the bestselling car model in April 2016 with sales of 47 units followed by Kia Cerato 1.6L with sales of 35 units. Both the Toyota Vios and Wigo shared third with sales of 33 units respectively.
Mercedes Benz, distributed by Jati Transport Sdn Bhd, continued its leading position in the luxury segment from last month by selling 23 units.
This was followed by Lexus, which is distributed by NBT (B) Sdn Bhd, with 19 units and GM Chevrolet, distributed by Daha Trading, with sales of 11 units.-Brunei Times
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