ASEAN KEY DESTINATIONS
New models give boost to car industry
CAR sales in Brunei increased by 5.5 per cent in June 2016 from the previous year as the introduction of new vehicle models gave the industry a slight boost.
According to the latest statistics from the Brunei Automobile Traders Association (BATA), a total of 1,407 passenger and commercial units were sold in June 2016 which is up by 73 units from last year.
On a month-on-month basis, sales figures rose by 25 per cent from 1,125 units in May 2016.
The total sales for cars as of June 2016 were 6,388 units. This figure is down by about 19 per cent from 7,884 at the same time in 2015.
An industry insider said that the introduction of new models from some dealers contributed to the sales increase in June 2016.
“Some of the new sport utility vehicles (SUVs) have proven to be attractive to customers in terms of design and price point,” said the insider who wished to speak on anonymity.
Vehicles in the 1,301-1,500cc category continued to top sales figures with 384 units sold followed by 181 units for cars in the 1,001-1,300cc category.
SUVs in the 1,001-2,000cc category, which rarely break into the top three, managed to take third spot with 174 units sold.
Toyota, a Japanese car brand distributed by NBT (Brunei), maintained its market leader position last month with sales of 243 passenger and commercial vehicles.
Kia, distributed by Grand Motors Sdn Bhd, sold 224 units to take second spot in sales for the month.
Suzuki, a Japanese brand distributed by Boustead Sdn Bhd, came third for the month by selling 210 units.
The 1.6L Suzuki Vitara was the bestselling car model in June 2016 with sales of 74 units followed by the Toyota Wigo with sales of 71 units. The Kia Cerato came third with sales of 65 units.
Mercedes Benz, distributed by Jati Transport Sdn Bhd, kept its momentum from last month in the luxury segment by selling 61 units.
This was followed by GM Chevrolet, distributed by Daha Trading, with sales of 47 units and Chrysler, also distributed by the same company, with sales of 17 units.
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