ASEAN KEY DESTINATIONS
Eco-friendly car wash returns to Brunei
Koo Jin Shen
BANDAR SERI BEGAWAN
AN ECO-FRIENDLY car washing product returns to Brunei after being absent for a year due to an issue with distributorship.
In an interview with The Brunei Times, General Manager of Eco-Green Auto Clean Ariff Arriffin talked about bringing the car-cleaning product back into Brunei, which aimed to conserve the environment through using only tiny fraction of water compared to traditional car washing.
A typical car was may run over a hundred litres of water, whereas the eco-friendly ‘waterless’ car wash product used only a glassful.
Originally known as RF Slick Ecowash, Ariff said that their distributorship went into ‘default’ because the parent company in the United States was acquired by a larger company. Its product line is now known as Eco-Green Auto Clean.
Ariff said that they have recently reacquired their distribution rights for the car-wash product and are in the process of re-establishing their old business and acquiring new clients.
Ariff said that even after they had stopped selling a year ago, they had continued to receive interest.
“People still call and ask if they can buy the product,” he said. Ariff noted that ‘eco-friendly’ products continue to have a strong potential in Brunei.
The product is made up of biodegradable, water-based polymers and lubricants that ‘lift’ up dirt or other similar substances from the car. This makes it easy to be wiped from the car surface using a specialised ‘microfibre’ cloth.
Ariff said that they are bringing in two products, the first is “Freedom Pink Double Wax Formula” which provides around three weeks of wax protection and the “Freedom Complete Clean” which is used as a general purpose cleaner for both exterior and interior of the vehicle.
They would be selling it at $32 and $20 respectively, at 750ml bottles, and are also selling the mircofibre cloths at around $4 to $5.
He said that he estimates a typical wash using their products would go around $6.50 per wash. “It is actually easier than a traditional wash,” he said. “For us, you just need to spray on the product and wipe off the dirt or bird droppings,” as opposed to having to manage a hose and buckets of soap. The convenience had made their product quite popular when it was still in the market.
There are some limitations, he said, noting that if a car was really covered in sand or suchlike, it would be good to give it a quick rinse before using the product. At the moment, Ariff is re-establishing business relations with car distributors and other car washes.
He said that they are also aiming to get a possible business relationship with government vehicle fleets. Ariff said that they are ‘unofficially’ open for business on social media, and can be found on Facebook and Instagram at EcoGreenAutoCleanBN and emailed at firstname.lastname@example.org.
He said that they hope to have a soft launching at their Jerudong showroom by next week, and officially open by the end of the month.--The Brunei Times
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