ASEAN KEY DESTINATIONS
Car sales down 21 per cent in 2015
Brunei:CAR sales in 2015 fell by 21 per cent compared to the previous year with a sales shortfall of 3,800 units from 2014, according to the latest statistics from the Brunei Automobile Traders Association (BATA).
The total sales of cars in 2015 amounted to 14,324 compared to 18,124 units in 2014.
An industry insider said that the sales outlook for 2016 is expected to be tougher with industry players trying to find ways to adapt to smaller profit margins.
A total of 1,108 units were sold in the month of December 2015 which is down 23 per cent compared to 1,504 units at the same time in 2014.
“Some dealers are reducing stock and doing more promotions to make it attractive for customers but it will be hard times in 2016,” he told The Brunei Times.
He also noted other external factors including low oil prices which he said had forced the postponement of projects and reduction of business contracts that would have been beneficial for the automotive sector.
In a recent report by the World Bank, oil prices dropped to below US$40 per barrel towards the end of 2015 as stocks in OECD economies remain high along with expectations of slower global demand.
Brunei’s economy is highly dependent on oil and gas, both accounting for about 90 per cent of the country’s total exports.
Meanwhile, car sales in the 1,001-1,300cc category topped the charts with sales of 203 units followed by 196 units in the 1,301-1,500cc category. Cars in the 1,501-1,600cc category came third with sales of 164 units.
Toyota, a Japanese car brand distributed by NBT (Brunei), ended the year and maintained its spot as the country’s bestselling car brand with sales of 231 passenger and commercial vehicles.
Korean brand, Hyundai, distributed by Setia Motors Sdn Bhd, took second spot with sales of 150 units. Another Japanese brand, Suzuki which is distributed by Boustead Sdn Bhd, managed sales of 136 units, taking up third spot for December 2015.
In the same month, the Suzuki Celerio was the best-selling car with sales of 58 units followed by the Toyota Wigo with sales of 50 units. The Toyota Vios, which was top in sales the previous months, only managed third spot with sales of 48 units.
For the luxury car segment, Mercedes Benz, distributed by Jati Transport Sdn Bhd, came in first with sales of 19 units. Lexus, which is distributed by NBT (B) Sdn Bhd, followed close by with sales of 18 units while Chrysler, distributed by Daha Trading, managed to sell eight units.
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