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NEWS UPDATES Asean Affairs     August 24,  2016  

‘ASEAN City of Culture a great opportunity to promote local products’

BRUNEI’s capital being named as the ASEAN City of Culture 2016-2017 will be a good platform to support and promote local products, said a representative from the Brunei Malay Chamber of Commerce and Industry (DPPMB).

Under their Cottage and Youth Initiative Programme and in collaboration with the Ministry of Culture, Youth and Sports (MCYS), the DPPMB is organising a Cultural and Local Product Event at the Royal Wharf this week to promote local products under the ASEAN City of Culture Platform.

“The ASEAN City of Culture, it is an international platform,” said Captain (Rtd) Zailan Pehin Dato Mohd Don, the representative member of the DPPMB during a press conference held at the National Archives yesterday.

Previous cities that held the title include Philippine’s Cebu city, Vietnam’s Hue City and the City-State of Singapore.

Zailan believed that the brand recognition of ASEAN City of Culture will draw in tourists and in turn give exposure to local products and handicraft.

He said that Bruneians are capable of producing high quality products, and noted that the chamber’s participation in the event was not only to act as sponsors but also to aid the development of local products for export to help increase Brunei’s non-oil and gas GDP.

A wide range of local products will be showcased during the Local product Event, including local handicraft, village agricultural products, fashion and clothing as well as locally made food and beverages.

Activities at the event will also include product workshops, business networking opportunities, best vendor and product competitions, a showcase of Muslimah products, a display of live handicraft making, and a One Village One Product (OVOP) showcase, among others.

“We have also opened the event for the (respective ASEAN) embassies.

“They will have their own culture to showcase but if they also have their own products to showcase then there will be some competition, which is a good thing,” said the DPPMB member, noting that it is also an opportunity to learn and take inspiration from what other ASEAN countries are doing.

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This year in Thailand-what next?

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