Sign up | Log in



Home  >>   Daily News  >>   Asean News  >>   Media  >>   ASEAN Engages Citizen through Social Media
NEWS UPDATES Asean Affairs   29 March  2013  

ASEAN Engages Citizen through Social Media

on Thursday, 28 March 2013

With the rapidly expanding rate of the use of new media in the region, the role of social media becomes increasingly important alongside traditional media in promoting ASEAN community building. On Facebook alone, more than 130 million of ASEAN population are active users with Indonesia, the Philippines, Thailand and Malaysia are among the 20 largest Facebook communities in the world. There is a need to strengthen the effort in maximising the use of different platforms strategically aimed at different target audiences.

Social Media experts from ASEAN Member States, EU Commission, Australia and Germany gathered in Bangkok and had an intensive discussion during the 2nd Social Media Exchange last week on 22-24 March 2013. The three-day workshop was supported by Deutsche Gesellschaft fur Internationale Zusammenarbeit (GIZ). Participants shared their knowledge and experiences with the ASEAN Secretariat to define possible strategies for ASEAN to engage citizen more effectively through the various Social Media platforms. Subjects discussed, among others, are: Social Trends and Insight 2013, Brand Strategy, ASEAN Message and Priority, Benchmark campaigning and social programme planning strategies, and Campaigning concepts and implementation.

Success stories were also shared during the Exchange including an organic creation of an ASEAN Community page that is currently managed by a group of 30 youths from all 10 ASEAN countries working together voluntarily to help promote ASEAN and its 10 Member States. From the past two years since its formation in 2011, this non-official ASEAN Community page has already reached 146,245 likes with over 59,000 people talking about the page. Kobchart J. Boon, a 19-year-old university student and one of the administrators of the page shared his views that “the topics people seem to be most interested in are places, cultures and food”. The collaboration of 30 administrators from 10 countries is mostly focusing on these aspects to populate the page with non-political matters.   

For the past two years, the ASEAN Secretariat has also been utilising the use of various social media platforms such as Facebook, Twitter, Flickr and Youtube in promoting ASEAN, but there is a need to strengthen and maximise this effort. The ASEAN Secretariat aims to work on a Social Media Campaign in 2013 to further improve the awareness and reach out to a wider target audience in ASEAN Member States and beyond.

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
  Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories    29 March 2013   
Subsribe Now !
• Listing of Continuous Bond I Bank BTN Phase II Year 2013 on March 28, 2013 Subcribe: Asean Affairs Global Magazine
• Myanmar Prepares for ASEAN Chairmanship in 2014 Asean Affairs Premium
• ASEAN Engages Citizen through Social Media
• Commencement of JENESYS 2.0 for ASEAN
Research Reports
on Thailand 2007-2008

•Textiles and Garments Industry

•Coffee industry

•Leather and footwear industry

•Shrimp industry

• Vietnam trade deficit returns on lift in domestic import demand
• Thai bourse’s “Opportunity Day” viewers jump to record high

Asean Analysis             25 March 2013   Advertise Your Brand
• Asean Analysis- March 25, 2013  
• Asean Weekly- March  22, 2013 Sponsor Our Events

Asean Stock Watch      28 March 2013        

• Asean Stock Watch- March 28, 2013  

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent

• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2021 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand