Google

ASEANAFFAIRS
Sign up | Log in

    ASEAN PROFILES

  ASEAN KEY DESTINATIONS

Home  >>   Daily News  >>   Asean News  >> IT & Electronics  >> Southeast Asian consumers spending more on and buying more small domestic appliances: GfK

NEWS UPDATES Asean Affairs   23 April 2013  

Southeast Asian consumers spending more on and buying more small domestic appliances: GfK

Over 30 million units sold across five key markets in the region; European brands gaining grounds

23 April 2013, SINGAPORE – The Small Domestic Appliances (SDA) market in Singapore, Malaysia, Indonesia, Vietnam and Thailand in the last 12 months totaled more than USD 804 million, expanding by nearly 6 percent in value compared to the same period a year ago. According to GfK retail audit findings, this value growth is a result of consumers buying nearly 1.6 million more small household appliances such as food preparation appliances, irons, rice cookers and vacuum cleaners compared to the previous year.

All five markets registered incremental value growth in the range of 1 and 12 percent, with Thailand exhibiting the strongest jump, followed by Indonesia at 8 percent. Thailand is also the country with the highest consumption level as consumers there spent more than USD 235 million on over 9 million units of these appliances, contributing to nearly a third (30%) in value and volume to the combined SDA market in the region.

“The increasing affluence of households, on top of the rising need for convenience has brought about an upgrading phenomenon which we are witnessing especially in developing countries,” noted Jasmine Lim, Account Director for Home & Lifestyle in GfK Asia. “In recent times, our findings have shown escalating sales of higher-end appliances— indication of consumers having greater purchasing power and are switching from buying basic models to the more sophisticated product ranges.”

European brands are registering rising presence in four of the five countries with one in every three food preparation appliances, vacuum cleaners and irons sold in the region being of continental origin. This has made European manufacturers the dominant contributors to the total sales value in the respective categories.

Among all the small domestic appliances, the region’s consumers purchased the most rice cookers. Over 13.8 million units were sold in the last 12 months; 860,000 units more than a year ago. Generating more than USD 355 million in sales, this appliance is also biggest in terms of market worth. It is however the vacuum cleaner segment which experienced the greatest volume growth of 8 percent, driven by Indonesia and Thailand whose respective markets saw intensified volume sales by 23 and 17 percent.

“Thanks to the Chinese New Year celebrations across the region, performance of the small domestic appliances sector soared in the first two months of this year as more rice cookers, food preparation appliances and vacuum cleaners were purchased to help households with their cooking and spring cleaning during this period,”  highlighted Lim.

“The uptrend for SDA products is likely to continue, driven especially by strong demand in the region’s developing markets,” said Lim. “A generally positive performance throughout last year and the sustained growth momentum reflected in the first two months of this year present an optimistic outlook for this sector, which is anticipated to remain in healthy territory in the months ahead,” said Lim.

 

About GfK

GfK is one of the world’s largest research companies, with more than 12,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.

To find out more, visit www.gfk.com or follow GfK on Twitter: www.twitter.com/gfk_en

 
*Notes:

- Survey covers five markets in Southeast Asia: Singapore, Malaysia, Indonesia, Thailand and Vietnam.

- Survey period: Mar 12 – Feb 13

- Year on year comparison: Mar 12 – Feb 13 VS Mar 11 – Feb 12

- Small domestic appliances includes food preparation appliances, irons, rice cookers and vacuum cleaners

 


Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates
Contact: marketing@aseanaffairs.com

Comment on this Article. Send them to  your.views@aseanaffairs.com

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
 
or
submit your comment in the box below



 
Today's  Stories    23 April 2013   Subsribe Now !
• SGX welcomes GDS Global to Catalist Subcribe: Asean Affairs Global Magazine
• Thai bourse launches “TFEX Open House” to attract first-time derivatives investors Asean Affairs Premium
Thai bourse market report for Q1/2013 and March 2013
• Thai bourse lowers exchange fees on SET50 Index Futures and gold futures, effective May 2
• Southeast Asian consumers spending more on and buying more small domestic appliances: GfK
Research Reports
on Thailand 2007-2008

•Textiles and Garments Industry

•Coffee industry

•Leather and footwear industry

•Shrimp industry

• Operating indicators for March 2013
• The Philippine Stock Exchange: Upgraded to 7,000
• Australia Committed to ASEAN, Appointing a Resident Ambassador to ASEAN this year
• ASEAN and ROK Determine Future Directions
• ASEAN Supports CLMV, Welcomes Attachment Officers to Build Capacity Ahead of Regional Integration
• Malaysia's KLCI falls in early trade, MISC rebounds
• Trading ideas: UEM Land, BHIC, Wah Seong, DiGi
• A new bus depot will be built off Jurong West Avenue 2 and completed by 2015.
Asean Analysis             19 April 2013      Advertise Your Brand
• Asean Analysis- April 19, 2013  
• Asean Weekly- April 19, 2013 Sponsor Our Events
Asean Stock Watch      23 April 2013 
• Asean Stock Watch- April 23, 2013  

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan

ASEAN  ANALYSIS

This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More

 

Name

Name


Email

Email



1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2019 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand
asean@aseanaffairs.com