Google

ASEANAFFAIRS
Sign up | Log in

    ASEAN PROFILES

  ASEAN KEY DESTINATIONS

Home  >>   Daily News  >>   Asean News  >> It&Electronics  >> Smartphone penetration in Southeast Asia hits 63%
NEWS UPDATES Asean Affairs   16 September 2013  
Smartphone penetration in Southeast Asia hits 63%

IT GOES without saying we love our smartphones and tablets, and here is some data from a recently concluded analysis by Ericsson ConsumerLab in Southeast Asia to prove it.

According to the study, smartphone penetration increased from 47 per cent in 2012 to 63 per cent this year while tablet penetration increased almost threefold from 14 per cent in 2012 to 39 per cent in 2013.

The study is based on an online survey which queried 500 urban users who use the Internet daily, and are aged between 16 and 60.

Besides voice calls and SMS, the need to connect to the Internet is one of the key drivers for buying a smartphone, said Afrizal Abdul Rahim, Ericsson (Malaysia) Sdn Bhd regional head for its ConsumerLab.

There is a clear change in mobile data usage. Users now prefer instant messaging, social networking and video streaming, he said.

The strong adoption could be due to increased promotions for apps like WeChat, Line and Kakao Talk over TV and online media.

He also said that 17 per cent of the respondents indicated that they would buy a smartphone within the next six months.

Also, the monthly data consumption of the average smartphone user is expected to quadruple to an average of 2GB of data per user in 2018, signalling the need for operators to increase of the bandwidth of networks.


Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates
Contact: marketing@aseanaffairs.com

Comment on this Article. Send them to  your.views@aseanaffairs.com

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
 
or
submit your comment in the box below



 
Today's  Stories    16  September 2013 Subsribe Now !
• Leading U.S. ICT Companies Engage in Indonesia Subcribe: Asean Affairs Global Magazine
• New Cambodian opposition rally keeps heat on Hun Sen Asean Affairs Premium
• Malaysia extends controversial affirmative action
Research Reports
on Thailand 2007-2008

•Textiles and Garments Industry

•Coffee industry

•Leather and footwear industry

•Shrimp industry

• Smartphone penetration in Southeast Asia hits 63%
• Vietnam enjoys boom in Russian visitors
• IFC Invests Record $438m in Indonesia to Support Infrastructure Development, Expand Access to Finance
• VN consolidates ties with Japan de
Asean Analysis           16 September 2013 Advertise Your Brand
• Asean Analysis- September 16, 2013
Spain´s Inbound FDI to India Country rank jumps from Number 22 to 13.t
• Asean Weekly:The Biweekly Update 6 September 2013
Asean Stock Watch     13 September  2013
• Asean Stock Watch-September 13, 2013 

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan

ASEAN  ANALYSIS

This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More

 


Name

Name


Email

Email



1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2019 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand
asean@aseanaffairs.com