Sign up | Log in



Home  >>  Daily News  >>  Asean News  >>  Automotive  >>  Asean, India expected to boost Honda sales

NEWS UPDATES 23 March 2010

Asean, India expected to boost Honda sales

Related Stories

May 28, 2009
Restructuring has no impact on GM’s Asean operations

August 26, 2008
GM setting up Asean MPV hub in Indonesia  

August 15, 2008
Automotive: GM turns bullish in Asean 

August 14, 2008
Thailand: GM to invest $445m in diesel plant

July 30, 2008
Thailand: Automotive exports up 26% in H1 

June 9, 2008
Toyota to build hybrid, E85 cars

May 8, 2008
Honda invests in vehicle R&D center

April 29, 2008
Vehicle, parts export climbs 34% in first quarter

April 20, 2008
Car sales defy high fuel prices

March 29, 2008
Naza Forza replaces Proton Savvy as cheapest car


Honda expects the quick economic recoveries in Southeast Asia and India to boost sales even as the automaker lags overall growth in these markets, reported the Associated Press, quoting a company executive.

Fumihiko Ike, a Honda Motor Co. executive overseeing Asian markets, excluding China and Japan, said recovery from the global financial crisis that hit late 2008 was coming much faster than expected in India, Thailand, Indonesia, Malaysia and other nations in the region.

But Honda's offerings remain mainly aimed at the relatively wealthy, even with a low-priced model targeting Asian buyers that's expected to go on sale next year.

"All automakers will be coming out with products targeting this market," Ike told reporters at Honda's Tokyo headquarters. "Our brand image is high, and targets the relatively wealthy."

Honda has fallen behind rivals such as Hyundai Motor Co. of South Korea and Japanese rival Toyota Motor Corp. in Asian markets.

Hyundai especially is seeing enormous growth in emerging markets, outselling Honda in annual sales by about a million vehicles, Ike said.

He stressed Honda will stick to its policy of going at it alone, rather than seeking alliances with rivals to boost sales.

Alliances are seen as a way to cut costs by sharing parts, boost model lineup and reducing technology development expenses.

The key to survival in the industry amid intensifying competition is instead efficiency, and that's difficult to maintain when automakers from differing backgrounds get together, Ike said.

Japanese rival Suzuki Motor Co., a major player in India, has recently announced an alliance with Volkswagen AG, where one advantage is in sharing development costs for green technology.

Ike acknowledged Honda won't have models targeting car buyers in India until next year but the country's growth would be so great Honda can't help but see sales growth.

"The absolute numbers will be enormous," he said of the growth expected in India. "They will translate into the equivalent of several Southeast Asian nations."


Comment on this Article. Send them to
Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below 





1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2021 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand