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AseanAffairs Magazine July - August 2010
CONTENT • BEYOND ASEAN 
• ASEAN BAZAAR • ASEAN TALK
ASEAN AVIATION • INSIDE OUT
• ASEAN MONEY • OPINION
• ASEAN TRAVELLER • INDIA IN SPOTLIGHT

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As further proof of our recent achievements, we’ve won numerous awards for our models in the past year, including Frost & Sullivan’s Best Model of the Year 2009 for the Saga, and the Midi MPV of the Year in the NST/Maybank Car of The Year 2009 for the Exora. Our MPV also won the Asian Auto-VCA Car of the Year 2009 for Best Local Assembly MPV and Autocar Asean’s Car of the Year Awards 2009 in the Small/Mid- Size MPV category.

Q: Proton is still trailing Perodua, a fellow national car maker, in domestic sales. Do you see Proton staging a comeback as the top seller in Malaysia, which it once was?

A:  Yes, and I believe we are well on our way. We have what it takes to be the market leader in domestic sales, we are already making headway in terms of capturing our target markets.

We view our relationship with Perodua as a very healthy competition. When Perodua introduced the Myvi, we took this is a challenge to further improve our products, and we have seen results.

For the months of June and July 2009, we overtook Perodua’s volume and became the market leader in four different states (Perak, Negeri sembilan, Kedah and Perlis).

This year, for three consecutive months (January to March 2010), the Saga overtook Myvi as the country’s best selling model.

Q: For years Proton has been in search of a strategic partner. What are the reasons that hamper Proton from getting a partner?

A:  We are currently in talks with potential global OEMs, but have yet to conclude on any arrangement with any particular OEM. What Proton seeks in collaborations is a platform to allow the company to be more competitive domestically and internationally.

The collaboration must also add benefit and value to the automotive ecosystem in Malaysia and the Proton brand.

 

Q: Q: What is prompting Proton to drive into India? What is your schedule and what are the challenges it needs to overcome? How would you compare the market of Asean and that of India?

A:  Apart from the low manufacturing costs and maturity of the supply chain, the size of India’s domestic market is also very appealing. And this is definitely an environment that Proton wants to take advantage of. However, there are many challenges that we need to overcome first, as we only want to obtain the best deal for both parties.

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