Sign up | Log in



Home  >>  Daily News  >>  ASEAN ANALYSIS


                                                                                                                           Asean Affairs December 11, 2013

Coffee culture in Hong Kong continues to stimulate sales of coffee machines: GfK

 Overall market reaches nearly USD9.3 million in first ten months of 2013

10 December, 2013, HONG KONG –The number of coffee drinkers who prefer to enjoy their cuppa in the comfort and convenience of their own home continues to rise as increasing number of households are equipping theirs with their very own coffee machine. Over the recent years, GfK retail audit of coffee machine sales have been reflecting a consistent uptrend. In the first ten months of this year, nearly 37,000 coffee machines were sold; almost 5000 units or 16 percent compared to the same period last year.

“Size of coffee machine market in Hong Kong has been expanding by robust double digit growth every consecutive year since GfK started tracking its sales in the country in 2009,” observed Walter Leung, Managing Director for GfK in Hong Kong.

Over the years, rising sophistication of the population and the appliance industry in general has brought about gradual but significant changes in the coffee machine market. Where the basic and most inexpensive models of filtered coffee machines used to be the most popular choice among users, there is a growing inclination towards the various types of higher priced espresso machines.

According to GfK findings for sales volume in the first ten months of this year, one in every three units (33%) sold was a filtered coffee machine; down from 40 percent during the same period last year. Instead, more are going for the capsule coffee machines which garnered nearly 90 percent increased sales volume—from 7,500 last year to 14,100 this year, and becoming the most sought after type of coffee machine in volume terms.

“The capsule models are more compact and fits the small living space typical of homes in Hong Kong,” said Leung. “Besides, these machines are easy to store, use and clean—ideal for the busy lifestyle of people in the country.”

Key brands selling these types of coffee machines have also expanded their repertoire from 24 last year to 30 models this year. Available price range this year has also widened from USD105 to USD797 to cater to the different target consumer groups.

However, in value terms, Hong Kong consumers have spent the most money, totaling nearly USD4.2 million on nearly 3000 fully automatic espresso machines.

“The coffee culture in Hong Kong is still young and there is still much more room for further growth in the coffee machines market, especially the espresso machine segment,” said Leung. “Christmas is usually the time we see significant surge in small domestic appliances due to the heavy promotions by retailers and manufacturers, so we can anticipate coffee machines sales to grow substantially further to close the year on a high,” he concluded.

About GfK
GfK is one of the world’s largest research companies, around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.


Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories   11 Decenber 2013 Subsribe Now !
• Yingluck insists to stay on as caretaker PM Subcribe: Asean Affairs Global Magazine
• ASEAN Institute for Peace and Reconciliation kicks off in Jakarta Asean Affairs Premium
• Singapore and Indonesia meet for technical discussions on maritime boundaries
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

• Cambodia’s telecom agency firm on fees
• Airport trains await license
 Asean Analysis                    11 December  2013 Advertise Your Brand
• Asean Analysis-December 11, 2013
Coffee culture in Hong Kong continues to stimulate sales of coffee machines: GfK
Asean Stock Watch     9 December  2013
• The Biweekly Update  November 27, 2013 • Asean Stock Watch-December 9, 2013

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

Our Products | Work with us | Terms of Use | Site Map | Privacy Policy | Refund Policy | Shipping/Delivery Policy | DISCLAIMER |

Version 5.0
Copyright © 2007-2015 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand